The Zeigarnik Effect: How to Keep Your Audience Hooked Like a Netflix Cliffhanger
Ever start a Netflix show thinking, “Just one episode”—only to look up, it’s 3 AM, and your brain’s begging for just one more? There’s a reason...
Category: Email Marketing
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
6 Magic Words that Sell More Products
You’re writing an email.
Or you’re creating a lead magnet.
Or maybe it’s a blogpost.
Whatever it is, somewhere in there you’re talking about how to do something.
Can Stupid Jokes Make for Good Marketing Emails?
I know firsthand how difficult it can be to continually come up with new topics for your emails.
The first 20 are easy.
The next 30 aren’t too difficult.
This Netflix Trick has Viewers Binge Watching Your Recorded Webinars
You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.
