The $ales Multiplier You’re Not Using: How AI + Personalization Is Quietly Making Brands Rich
Let’s face it – people hate being sold to. But they love feeling seen, and that’s your edge. Right now, most marketers are flinging content like...
Category: Growing Your Business
SEO Is Dead (Kinda). Meet SPO — The Strategy That Actually Pays
Most marketers are still playing the wrong game when it comes to search traffic. They chase rankings. They celebrate pageviews. They obsess over keyword volume like...
Short. Addictive. Profitable. Why Short-Form Video Is the Marketing Gold Rush of 2025 (And How to Get Your Cut)
Forget everything you thought you knew about social media. This isn’t a gentle shift. It’s a platform-wide power grab — and short-form video is winning by...
Offliners: How to Handle Any BIG Objection
This comes from a friend of mine, but I understand it originates from the The World Book Encyclopedia selling manual, back in the day when encyclopedias...
How to Create an Upsell for Your Funnel in 60 Minutes
Generally speaking, the more things you offer your customers, the more money you will make. And if you don’t have a wide range of price points...
